Consumers are reading reviews to make decisions and its ok to admit that you have probably read reviews to make a decision too.
At some point you may receive a “negative” review from a client, and boy can it hurt, But is it really as “bad” as you think it is? Probably not. Below are some reasons why.
1.“Negative” reviews contrast against Positive reviews.
Negative reviews make your positive reviews shine! Naturally consumers will compare positive reviews to negative reviews. If you receive a “negative” review its highly likely that consumers will believe all the positive reviews.
- Negative reviews can be trustworthy.
Nothing is perfect, no agent, no product, nothing. You should never try to hide something that went wrong. Consumers will more likely trust you if you show that you ain’t perfect. If you had a squeaky clean record, they may think something's up, always remember to own it.
- “Negative” reviews create opportunities.
If something goes wrong, you can use it. Sometimes things go wrong that are out of your control but sometimes we make mistakes. “Negative” reviews are a good opportunity to help you learn and nail it the next time. Respond to your clients, show them that it’s as important to you as it is to them. How to reply to a review
Please click here to read more about how negative reviews can help your business.